The Story Behind the House
Sima Azadegan is the visionary founder and creative force behind Sima Collezione, a luxury fashion house inspired by her profound belief that true beauty begins within.
With a distinctive eye for elegance, artistry, and feminine sophistication, Sima creates a collection that celebrates the woman not simply for how she looks, but for who she is. Her designs are an expression of confidence, individuality, grace, and the timeless power of the feminine spirit.
Through Sima Collezione, Sima has set a new standard of beauty — authentic beauty rooted in a woman’s inner worth and value.
Explore the Founder Story“Fashion is a celebration of the woman you are.”
HER JOURNEY
The experiences that shaped Sima’s path — from music and service to reinvention, fashion and legacy.
The Early Creative Life
For approximately twenty years, she taught classical piano while raising her family. Her artistic life also extended to classical piano performance and classical opera singing. Music gave Sima a language for discipline, expression, emotion, patience, and beauty.
Purpose Before Fashion
Her official biography describes board involvement with charitable organizations including the Neuromuscular Disease Foundation, Beyond Vision for Children, and Hadassah Hospital. She also worked as an educational counselor and traveled teaching spirituality to women.
A Story of Reinvention
On March 15, 2020, at the age of fifty, Sima Azadegan founded Sima Collezione. For Sima, founding the fashion house was never simply a business decision. It was the answer to a calling.
The Philosophy
Sima uses the idea of “soldiers of light” to describe a larger purpose: women connected to their authentic selves, carrying confidence, compassion, and light into the world around them.
Honors & Recognition
Sima Azadegan's work and story have received recognition across fashion, leadership, editorial media, and international platforms. Her 2026 cover-story material names her The Most Iconic Female Personality to Watch in 2026.
FROM BEVERLY HILLS TO THE WORLD
Sima Collezione moved from a personal calling into an international fashion story — blending timeless elegance with a global vision.
SCROLL TO TRAVEL →
PEOPLE / PLACES / PURPOSE / A MORE BEAUTIFUL WORLD
MARCH 15, 2020
BEVERLY HILLS
Founded by Sima Azadegan at age fifty.
SEPTEMBER 2021
NEW YORK
Sima presents her first collection at New York Fashion Week.
FEBRUARY 2022
MILAN
Sima Collezione presents at Milan Fashion Week. The Impression independently archives the Fall 2022 show.
MARCH 2022
ABU DHABI
Sima represents the brand at the Forbes International Women Summit.
SEPTEMBER 2022
PARIS
Sima returns to Paris Fashion Week, with coverage referenced by the official Sima Collezione website.
MARCH 2023
LOS ANGELES
Sima showcases the collection at LA Fashion Week.
APRIL 2024
DUBAI
Sima is honored at the World Fashion Festival Awards in Dubai.
BEVERLY HILLS
NEW YORK
MILAN
ABU DHABI
PARIS
LOS ANGELES
DUBAI
Sima Collezione — Finale
True beauty begins within.
Press & Media
Sima Azadegan and Sima Collezione have been featured across leading fashion, luxury, business and editorial media, sharing a story of elegance, empowerment, individuality and purpose.
On the Covers
Featured Stories
Fashion can be a force for a brighter, more empowered world.
Sima Azadegan
01MEDIUM
Explore the vision, values and journey behind the House of Sima.
Read StoryAwards & Recognition
Recognition for a journey shaped by creativity, leadership, fashion and purpose.
OFFICIAL HONOREE · 2021
SIMA COLLEZIONE · 2020–21
A Story of Reinvention
A Story of Reinvention
50
March 15, 2020 · Beverly Hills
On March 15, 2020, at the age of fifty, Sima Azadegan founded Sima Collezione.
After decades devoted to family, music, teaching, charitable work, spiritual growth, and personal transformation, she reached a point where she knew it was time to follow her own passion and make her own dream real.
For Sima, founding the fashion house was never simply a business decision. It was the answer to a calling. Her story stands as a reminder that purpose does not expire and that it is never too late to begin again.
Watch & Listen
Fashion, purpose, intuition and the courage of reinvention filmed conversations and runway moments from Sima’s journey.
Watch & Listen
The Book
SIMA Part 1 traces a legacy of excellence, a life of music and service, and the awakening at fifty that became Sima Collezione.
Discover the BookA Kinder
Brighter
TomorrowIt is never too late to
follow your passion.People / Purpose / Possibility
Connect With Sima
For media opportunities, interviews, podcast appearances, speaking engagements, collaborations, fashion inquiries, or general correspondence, connect with Sima Azadegan.
